Feb. 19 to Feb. 21

Hyatt at Olive 8, Seattle, Washington, USA



This Years Attendees:

IMPACT will be host to a multitude of world-class speakers, as well as enable one-on-one networking with a variety of professional roles including Executives, Cloud & DevOps, Data Center, and Mainframe Experts, and more!

Executives & Business Leaders

Chief Administrative Officer
Chief Compliance Officer
Chief Data Officer
Chief Executive Officer
Chief Financial Officer
Chief Information Officer
Chief Product Officer
Chief Security Officer
Chief Technical Officer
+ More!

Applications, DevOps & Cloud

Automation Architect
Cloud Developer
Cloud Network Engineer
Cloud Software Engineer
Cloud Systems Administrator
Cloud Systems Engineer
DevOps Evangelist
Experience Assurance (XA)
Security Engineer
+ More!

Network &
Data Center

Data Center Architect
Data Center Engineers
Data Center Specialist
NOC Technician
Service Specialist
Systems Administrator
Systems Engineer
+ More!


Application Designers
Application Programmers
Capacity Planners
Perfomance Engineers
Production Control Analysts
System administrators
System operators
System programmers
+ More!

Content & Activities

  • IMPACT conference sessions – Don’t be stuck within a track – there is a lot to learn across industries in the conference sessions.
  • Training – Before we kick off IMPACT, take a few hours to learn from the best industry experts out there.
  • Peer-to-peer networking – Multiple opportunities both inside and outside the conference to meet with and learn from your peers.
  • Tech Expo – Meet our partners and learn about the latest technologies and hot startups at the Tech Expo.
  • Workshops – Solve real-world problems with your peers during special workshop sessions.
  • Skills badging – Gain marketable skills and earn digital badges by attending key sessions during the IMPACT conference.

Become a CMG IMPACT 2019 Sponsor

As a CMG Sponsor you can take advantage of our unique customer engagement opportunities with top decision makers in the IT industry. Other benefits include our highly defined programs and events that are a custom-made and cost-effective way for sponsors to get their technologies and services in front of their primary market—a key benefit as 70% of our members are purchasers, influencers, and decision makers.

IMPACT 2019 Spotlight Sessions!

Enterprise transformation (and you can too) | Donovan Brown, Microsoft

“That would never work here.” You’ve likely heard this sentiment (or maybe you’ve even said it yourself). Good news: change is possible. Donovan Brown explains how Microsoft’s Azure DevOps formerly VSTS went from a three-year waterfall delivery cycle to three-week iterations and open sourced the Azure DevOps task library and the Git Virtual File System.

About the Speaker

Meet The Man in the Black Shirt. Donovan Brown is a Principal DevOps Manager on Microsoft’s Cloud Developer Advocacy team. Why is DevOps one of the hottest topics? Because it hurts the most. Luckily, Donovan’s unofficial tagline is #RubDevOpsOnIt and he’s here to make it all better. Before joining Microsoft, Donovan spent seven years as a Process Consultant and a Certified Scrum Master. Developer Tools are his thing. Donovan has traveled the globe helping companies in the U.S., Canada, India, Germany, and the UK develop solutions using agile practices, Visual Studio, and Team Foundation Server in industries as broad as Communications, Health Care, Energy, and Financial Services. What else keeps the wheels spinning on The Man in The Black Shirt? Donovan’s also an avid programmer, often finding ways to integrate software into his other hobbies and activities, one of which is Professional Air Hockey where he was ranked as high as 11 in the world.

Event Timeslots (2)

Main Stage 

Main Stage 

Real User Performance Monitoring at Netflix Scale | Martin Spier, Netflix

Netflix runs on thousands of different devices, from smartphones to laptops, smart TVs and gaming consoles. These devices are spread all around the world, have a vastly different set of capabilities, resource constraints, and run under a multitude of network conditions. Understanding how real users perceive Netflix’s app performance is key to optimizing the right things, finding issues, and improving user experience.

Real user monitoring might can be as simple as signing up for a third party service, snapping a JavaScript to a page, and waiting for a report, but for Netflix, it's not that trivial. This talk will cover the challenges Netflix faced while developing a real user monitoring solution, that is able to consistently track app performance, across thousands of different devices, all across the globe. It will also explain how Netflix collects and processes the large amount of data generated by these devices, using open source solutions such as Druid and Apache Spark, and the tools that were created to help our engineers analyze this data, understand how real users perceive performance, and ultimately create a better experience for them.

IoT and the New Path to Business Success | David Cowden, AWS & Ashraf Souleiman, Cedrus

It’s no surprise that artificial intelligence (AI) and the Internet of Things (IoT) have become the focus of businesses around the globe. The fact that this emerging technology will be the single greatest driver of business success in the decades to come is more than proven at this point—it’s a reality. More so, the numbers that support the decision to embrace and implement digital transformation initiatives are downright staggering, to say the least.

It is projected that by just next year, the total number of mobile phone users in the world will surpass the five billion mark. Add to that the staggering statistic that, in 2018 alone, consumers downloaded 205 billion mobile apps to their connected devices—a number that, by 2022, is expected to surpass 258 billion downloads. And, just like the staggering numbers that illustrate the growth of mobility, the rise of the IoT is right behind it. As recently reported by Gartner, the total number of IoT devices being used around the world will reach 20.4 billion by 2020, an incredible figure considering that it is more than double the number from 2017 (approximately 8 billion).

In this presentation, recipients will receive insight as to what IoT platform to choose, its value to the organization, and how IoT applications and services add new revenue streams.

Furthermore, the presenters will delve into aspects of IoT that include the ability to better assist and understand customer behavior to enhance the customer experience. 

The presentation will also include real customer use cases, technical explanations on how to implement an IoT platform, and a real-time demonstration of a current IoT Smart Home implementation.

Under cloudy skies – Capacity planning in changing times | Brian L Wong, Capital One

Much of the world is moving to cloud, and many significant parts of IT are changing at the same time. Capacity planning is far from obsolete, but practicing it in a rapidly changing environment will be very different from practicing it in the past. This session shows where the field is going.

Contrary to often-repeated "wisdom," capacity planning in a cloud is not obsolete. In fact, it's more relevant than ever. But when it is done, how it is done, the data upon which it's done, by whom it is done and the impact of doing it are all different in a cloud than in traditional data center environments. In a cloud, more capacity planning is done after applications launch than before. The impact of making a mistake is - usually - lower, and the number of environments to be sized is generally greater than historically seen in data centers. The data used to inform capacity decisions is quite different. Even the form of the applications is different enough to influence the capacity planning process. Containers, fleets of microservices, function-as-a-service, fully managed services and many other new concepts call for new sources of data and more analysis by both human capacity planners and their ML assistants. This talk outlines the next-generation computing environment from an observability, capacity and analytical perspective, and speculates on the form and value of capacity planning in these environments.

A New Foundation in Understanding AI's Impact on Business & IT | Rick Lebsack, IBM

AI has moved from domain of univerities to business.  It is easy to get lost in the new terms, not to mention the deep math, that let machines assist humans - be it phone unlocking, password protection or detecting criminals.  This talk gives you a foundation to understand AI's entry to general IT.

The AI/ML/DL domain has moved from HPC scientists to everyday conversation.  The language and technology of Cognitive and AI solution flavors are spanning infrastructure options -- System z, POWER and x86. Fold in the DL frameworks and algorithms and a whole new taxonomy and considerations needs to be understood. There is a continuum where all of these platforms can work together -- be it training performance, development functionality or scoring latency.  This overview session will explain, explore, document and place the continuum of AI approaches and use cases into context for non-data scientists.

Avoiding Mistakes in Large Scale Performance Analysis | Kingsum Chow, Alibaba
When you are tackling many servers in the data center, saving a small percentage of servers would bring significant return. We will describe how we identify performance opportunities at scale, and also how it is different from optimization on a single system.
The emergence of large-scale software deployments in the data center has led to several challenges: (1) measuring software performance in the data center, and (2) optimizing software for resource management. We will share a few techniques we developed to tackle some of these challenges. This session would describe how we compose common tools to develop solutions in our data center.
The New World Order of Cyber Security | Bill Dunnion, Calian

The new world of cyber security is one of stark contrast from just a few years ago. With the advent of cloud applications, mobility, IoT, Platform-as-a-Service models, and the new digital economy as driving forces in everyone’s daily lives, there is no longer the concept of the traditional boundary for companies to protect.

Now, instead of the old-school perimeter approach to security, data itself becomes the key asset requiring protection from threats—both internal and external.

In this in-depth session, Bill Dunnion of Calian (one of North America’s leading providers of security products and services) will discuss and deliver insight into how protecting data requires a balance of multiple technologies, rather than deploying a single, silver bullet, in this new world of cyber security innovations, and how to fully encompass the concept of people, process, and technology as the true trifecta of data protection.